How many times have you walked past someone wearing a t-shirt with a catchy slogan and clever design and thought to yourself, hey, why didn’t I think of that? Well it’s never too late to come up with unique hot-selling t-shirt designs that go viral overnight.
There are more custom-designed t-shirts being sold than ever before, and that’s because people love to wear shirts that speak a message or display an image that reflects their thoughts and personality.
It helps to educate yourself with effective ways in which you can create a t-shirt that grabs attention and leaves a long-lasting impression. The sky is the limit during the design process and I like to think of it as an endless highway of opportunity where you can never be too big or too bold.
Coming up with design ideas is challenging, but a little brainstorming can go a long way. One of the most helpful techniques is to begin with a blank slate and take notes of phrases that come to you. Write down everything that comes to mind. Remember, you’re looking for fresh topics with a unique voice.
Once you have a list of ideas, it’s time to do a little research. Take time to explore popular online retailers and marketplaces and see what designs are selling the most. This will help you gain a little insight into what people are looking for and what type of designs stand out in the crowd.
Less is More
During the process of narrowing down ideas, keep in mind that often times less is more. Some of the most popular messages and designs are conveyed with the fewest amount of words and graphics. Keep things simple and straight-forward, but leave a sustainable impact at the same time. If your design is saturated with too many words and colors, you just might turn potential buyers away.
It’s important to convey a clear message to your audience. As pointed out a few moments ago, less content is effective, but too little information may be misinterpreted and taken out of context. Always read your message out loud and listen to what you are saying. If your phrase or slogan sounds incomplete or confusing to you, it’s likely to confuse buyers as well.
Test the Waters
Once you’re ready to introduce a new concept or idea for your t-shirt, do a little networking with others to gather opinions and thoughts of your product. You’ll find that testing ideas is helpful when it’s time to market your product.