Successful business people recognize the advantages in making powerful presentations. This skill, a challenge for most, is one that can not only help you and your company stay ahead of your competition, but also creates a positive image of you.
Those are just the beginnings of benefits from making powerful presentations.
YOU MAKE AN EMOTIONAL CONNECTION WITH THE AUDIENCE
Unlike a traditional sales meeting, you can tell stories to a group where you are clearly in control. Get them to laugh, cry, think or make some sort of emotional impact.
A powerful presentation will make an indelible image on your audience’s mind. They are then more likely to leave the room accepting your ideas.
YOU ADD PERSONALITY
Unlike a traditional sales meeting, a presentation allows you to add your own personality and personal touches that will make that presentation yours. Developing your own voice and highlighting your style not only makes for a memorable presentation, you will gain credibility with everyone in the room.
YOU ARE IN CONTROL
When you make a presentation, you are in charge, you are controlling the dialogue, you get to determine the direction and tone of the topic. With that in mind, you have an opportunity to make big score for you or your company.
THE TIMING IS YOURS
You’ve likely attended those sales meetings that drone on and on. Mindless questions, impossible objections, side discussions that get way off track of the meeting’s main purpose. When presenting, you control not just the topics, but if someone asks a question that is not along the lines of the main discussion, then you can dismiss it by saying, “See me after the presentation, and we’ll discuss that.” That question, that could have derailed a traditional sales meeting, can be delayed, or in many cases, the person won’t even meet you after. The presentation is ended on time.
YOU ANSWER TOUGH QUESTIONS; AND DISMISS IRRELEVANT ONES
Controlling the dialogue doesn’t mean you won’t meet objections; you will, and you should. But if you prepare for the tough questions or objections, and handle them deftly, then the audience will be less likely to launch them. No one wants to look bad or dismissed in front of peers.
While many fear making presentations, wise business people recognize the value of a powerful presentation. If the speaker prepares, knows and takes advantage of that knowledge, then the ideas will come simply and with strength and confidence. Afterward, You and your company will come away looking great.